World Cup Soccer

I don't know about you guys...but I can't wait for World Cup Soccer to start with the first game between Germany and Costa Rica on June 9 at 6 pm (I'm assuming that's Eastern Standard Time).

I really don't know why the major networks in Canada, including all those brewing companies haven't caught on to soccer...especially world cup. Missing out on tapping into some great markets - especially in Canada where soccer is the number the one sport (probably at about 98%) within our immigrant communities.

See this Financial Times report on the Economics of World Cup Soccer.

C'est domage...(it's sad the CBC is only loyal to hockey...)

Check out the World Cup Soccer schedule here on the FIFA website, which includes an online game predictor and links to their interactive viewer participation like this one at Rogers.

The standings board is here waiting to tally the scores and CTV is already on the band wagon - here's their latest article on the games.